Putting Your Client Front and Center When a News Cycle Hits
Those of us who have chosen a career path in the PR industry have become very familiar with the 24 hour news cycle which refers to the 24-hour reporting of news, associated with the fast-paced...
View ArticleHoliday Shopping Goes Mobile: Lessons for Marketers and Companies amidst the...
Photo credit: Sense Networks Ah, December… a time for reflections and predictions. Marketing and PR professionals are especially fond of this annual season of round-ups and forecasts. It gives us a...
View ArticleHappy Holidays from The Gutes!
2014 has been a great year at Gutenberg! To say thank you for all of the support we received in the past year from our clients, colleagues and friends, we held a terrific holiday party in their honor...
View ArticleMaking Your Voice Stand Out in a Technology-Mobile-Security First World
Photo credit: TaaraGo “Is NOTHING sacred anymore?!?,” exalted a fellow shopper standing in an exorbitantly long line at a crowded mall less than a week before Christmas. With everyone’s personal lives...
View ArticleHow the Inventor of Instant Replay Changed American Culture Forever
Photo credit: NHPR The great television impresario Tony Verna passed away this month from leukemia at age 81 in Palm Desert, Calif., after producing many of the biggest televised events in American...
View ArticleLavanya DJ Celebrates 10 Years at Gutenberg Communications
Congratulations to Gutenberg’s own Lavanya DJ for reaching the 10-year milestone at the company! Enjoy the video we compiled with testimonials from fellow Gutes reflecting on Lavanya’s great work over...
View ArticleIn the Aftermath of Controversy, Change the Narrative
Photo credit: US Magazine When you are a person in the spotlight, whether it is a celebrity, a major CEO, politician, etc., there is always a chance that what you say can be perceived many different...
View ArticleSocial Media Tips for PR Professionals
Photo credit: Islam21C Businesses are increasingly interested in using social media to promote their brands and connect with customers. Below are four tips for PR pros who are using social media for...
View ArticleThe Fortune.com Tech Team Opens Up at PRSA Event
The Public Relations Society of America (PRSA) recently sponsored a lively roundtable talk with the tech editorial team of Fortune.com. Highwire PR hosted the packed lunchtime event at their offices in...
View ArticleMedia Acquisitions Continue Apace As Nikkei Snaps Up Financial Times
Photo credit: Getty Images News of the Japanese powerhouse Nikkei Inc. acquiring the Financial Times of London for $1.3 billion rocked the media landscape on July 23. Pearson PLC, the parent company...
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